1800 Bookshops to celebrate the start of the Christmas season on Super Thursday
Books Are My Bag festivities expected to attract Christmas shoppers
Around 1,800 Bookshops across UK and Ireland are gearing up to celebrate the start of the Christmas season with a three day in-store festivity, Books Are My Bag.
The celebrations will commence on Super Thursday (8 October), when over 500 hardback books will hit the shops, and culminate in Big Bookshop Parties on Saturday 10 October.
Hundreds of authors including Alex T. Smith, Prue Leith, and Alexander Mccall Smith will be visiting bookshops whilst the country’s top illustrators will transform shop windows across the three days.
Super Thursday will see around twice as many hard backs published in an average week, and 300 more than the following Thurs (15 Oct). Celebrities and authors releasing books include Bill Bryson, Chris Evans, Sir Tom Jones, Andrew Marr, Hugh Fearnley Whittingstall, Nigella Lawson, James Martin, Gordon Ramsay, Julia Donaldson, Jacqueline Wilson, Pharell Williams and James Patterson.
On Saturday, street theatre will bring highstreets to life as ‘bookshop buskers’ are invited by The Busking Project to perform outside the stores.
Leading illustrator Johanna Basford (Penguin RandomHouse) has designed an exclusive colouring sheet and activity pack especially for bookshops. A special Cat in the Hat trail (HarperCollins Children’s Books) will be taking place between participating local shops where customers can ‘find the cat in the hat’, a game card with fun activity, competition and space for collecting the stickers. Where’s Wally, Walker Bear and Maisy will also be popping up at bookshops around the country courtesy of Walker Books.
National Book Tokens are providing bookshops with a competition card – customers can win £200 National Book Token.
Tim Godfray, Booksellers Association said: “Bookshops are running individual events and parties across the UK so visit your local bookshop to find out what they are doing or visit www.booksaremybag.com.”
The Books Are My Bag campaign highlights the vital role of high street and campus bookshops and builds on the last two years, which created hundreds of thousands of walking adverts for bookshops, through consumers wearing the Books Are My Bag canvas bag.
Support for the campaign this year has come from all trade publishers, including Bloombury Kids, Egmont, Hachette, HarperCollins, Macmillan, Penguin Random House, Simon & Schuster, Walker Books and Usborne.